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Marketing a Novel: Single And Looking

Marketing a Novel: Single And Looking


Ah yes, that powerful, ageless word.

These days, friends, relatives, neighbors, even co-workers might send a link to a Facebook page, or a blog, or networking group, or dating site, with the wonderful goal of helping the unattached among us connect with others who are also single and looking.

Imagine for a moment that eHarmony or JDate or Match offered singles the opportunity to post reviews after going on dates with other members.  If you were considering setting up a date of your own, would those reviews influence your decision of whether or not to make contact?

Of course they would.

For example:

“This person was running really late but in the end I didn’t mind because the conversation made me laugh all the way to the “best of luck to you” farewell at my car.  Not my type, but definitely had an enjoyable night overall.  Great catch!”

“If you are a penny pincher with a goal of retiring at fifty to travel around the world on a sailboat, this is the person you’ve been looking for all your life.  A genuine interest in the fishing techniques of the Galapagos Pelican will increase your enjoyment of the evening, tenfold.  FYI, only wears flipflops.  Keep that in mind when selecting a restaurant.”

“Talks for hours without ever taking a breath.  Seriously.  If you are the patient, silent type (which I’m not), this is the one for you.  Your future will never be dull.”

Helpful reviews could really save the eager dater a lot of time, yes?

So how does this relate to self-publishing? PIY (Publish-It-Yourself) authors on are the book world equivalent of single and looking.  We’re out there trying to connect with readers with whom we hold mutual interest in plot type, pace of dialog, and chapter length.

It’s a big world, filled with every type of reader imaginable, and we need help narrowing the field.

This is where your matchmaking skills come in to play.  When you purchase an ebook, especially a PIY ebook, review it.  If you are carving time out from a busy day, you can always keep your review short and to the point.  For example:

“This book needs a smart, emotionally stable, slightly adventurous reader with a great sense of humor.”

“If you’re a reader with an impossibly short attention span, then the impossibly short chapters of this book were written with you in mind.”

“By chapter three I was ready to make a lifetime commitment to this writer.  The ending was deliciously satisfying.  Loved it all so much I read it twice in a row.”

Helpful reviews could really save the eager reader a lot of time, yes?

All by itself, “single” may be a lonely word.  But add in “and looking,” and suddenly you’ve thrown the doors to the future wide open and invited in the possibilities, the unexpected.

Isn’t that what reading is all about?


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  1. Good read! I have not yet delved into the world of reviewing ebooks, but when I do I’ll make sure to keep this advice in mind = )

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