Month: November 2012

Changing to a WordPress Blog

For months, I’ve been putting off changing over to a WordPress blog. Bad move on my part. My current blog, the one I started with, is through GoDaddy and uses their Quick BlogCast template. It was reasonably easy to set up, is remarkably affordable and, once I got into the rhythm of creating posts, became infinitely satisfying. My blog grew quickly, in posts, unique visitors, and number of hits. Good news for me. But growth always brings new challenges. Admittedly, I wasn’t willing to address those challenges when they first appeared on my horizon. In part, I held off on taking action because I knew I would need to carve out real time, weeks or months, to research and investigate my options. The other part of me was just being lazy. In the end, I waited too long to address the move and hav...

Money, Self-Publishing, and Marketing Plans

Anyone who has ever launched a small business knows how tricky marketing plans can be. There are endless configurations for distributing a start-up’s meager capital resources and plentiful sweat equity. The challenge is in determining which steps to take when there is no company history to influence the direction of spending. In the end, every step forward by a business requires money – whether in cost of a product or service, industry membership, or in the form of salaries paid to employees. There is no such thing as free. Decisions have to be made about office space, equipment, insurance, business fees, communications tools, website development, marketing materials, postage, lunch meetings, travel, parking and, of course, salaries or hourly wages. And that’s only the starter list. Self-p...

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