Are you thinking about starting a blog, but you’re not sure where to begin? Do you have a blog, but its not getting many hits? Is Twitter a mystery to you?
Perhaps, you’ve written a novel or opened a small business, and you want to find ways to use a blog to connect with a broader audience of potential readers and customers.
Zero to One Million Blog Hits in One Year explains the basics of developing blog content and marketing that content on Twitter.
This guide, written for beginners, emphasizes the importance of creating a marketing plan, networking in the online community, and focusing on developing a unique brand based on your novels or products.
Excerpts from Zero to One Million Blog Hits in One Year:
“When you’re ready to start a blog, set a course for fun, plan well, and be open to trying new experiences and following new paths. If you’ve already created a blog, and it is not reaching the potential you believe it has to offer readers, hit the pause button, take an honest assessment of where you are and how you got there, and outline a new set of goals.”
WHY I DECIDED TO START A BLOG
“The Internet is a big place, and it is filled with real opportunity. Using a blog to establish your brand, to introduce and explain new books, products, or services, and to network with peers can be a wise use of resources.
From my perspective, developing a blog is a means to an end. On its own, a blog may generate some revenue through ads, but more often it is a resource whose true value is tied to establishing a brand, and turning that brand into a vehicle for sales of books, products, or services.”[pullquote]Think of your blog and Twitter account as your PR team.[/pullquote]
Their job is to work at promoting your books, or products, or services while you are concentrating on other aspects of your professional obligations. (Or, you know, having a life.) The more material you add to your blog and Twitter account – plus the quality and usefulness of that material – the more effective they’ll be at attracting new readers to your blog and converting some of them into fans, customers, or clients.”
CREATING CONTENT FOR POSTS
“Your blog posts are conversations. In them, you are reaching out to the world at large with ideas, thoughts, and beliefs. (Hashtags are a big part of this process, and we’ll be covering them in a later section.)
Think about the conversation topics that immediately draw your interest, or make you smile. If you’re going to put the work into your blog, make certain its work you enjoy. Many times, you will be learning right alongside your readers.”
TWITTER & THE HASHTAG
“Not everyone will buy your books or products, not even in a perfect world. But by exponentially increasing the number of people who visit your blog, you are dramatically increasing your chances of gaining new customers or readers and your chances of building new professional relationships. Reaching out into the Twitterverse, using tweets with hashtags, will also connect you with more followers, and with more people to follow.
When designing the marketing plan for your blog, put Twitter’s hashtags to work for you.”
“There are several categories in which you should be making progress every time you log on to Twitter. Get yourself on a schedule, five days a week. To power the growth of your brand, you need to be meeting certain goals.”
“Just as online stores never close, neither does your blog. There are distinct advantages to always being visible in a 24/7 marketplace, but they are advantages that cannot be fully realized without the aid of tweet schedulers.”
Do you have a new blog? Invite me to stop by and read your newest post! Tweet me the link at @dcPriya.
See you in the blogosphere!