Month: October 2013

The New Romance Aisle: Lover’s Lane at Lowe’s

Who says a trip to the hardware store can’t be romantic? Not me! Not any of my friends, either, as it turns out. Over the summer, couple after couple pointed out to me (in unrelated conversations) that once they had settled down, they spent far more time together going out to hardware stores than going out to restaurants. To a one, my friends joked that “date night” had evolved from stolen kisses and candle-lit dinners into Friday night trips to the hardware store, where they would spend hours with sales associates talking about plumbing questions, painting solutions, fencing, and other home-based projects in need of a joint decision in order to move forward. This new style “date night” got me thinking about ways in which a hardware store could increase the in-store romance factor for cust...

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