skip to Main Content

TLC, Twitter, and (Very) Smart Marketing

Back in October, on the season premiere night of Long Island Medium, TLC decided to try a new marketing strategy, one involving Twitter.  A few days before the big event, I happened to catch the promos, and they advertised two things: -          a live commentary from Theresa Caputo during the premiere’s commercial breaks (it’s her show) -          a chance to win free readings from Theresa through a live Twitter contest being held during the show’s premiere. Thanks to the magic…

Read More
Back To Top