TLC, Twitter, and (Very) Smart Marketing

Back in October, on the season premiere night of Long Island Medium, TLC decided to try a new marketing strategy, one involving Twitter.  A few days before the big event, I happened to catch the promos, and they advertised two things: –          a live commentary from Theresa Caputo during the premiere’s commercial breaks (it’s her show) –          a chance to win free readings from Theresa through a live Twitter contest being held during the show’s premiere. Thanks to the magic of DVR, I zip through a lot of the television programs I’ve recorded while logging miles on my treadmill, usually in the mornings. But for a real-time Twitter contest happening on national television, I was about to make an exception. Twitter is my darling. I am always keen on learning about new ways to...

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