Marketing a book

Beginner’s Guide to Building an Online Platform

A guest post by Marla Sherman. Most of my experience in the world of publishing has been helping friends and colleagues to get their work published, so I never had the need to create a social media presence for what I do. But when I decided to go pro, I realized that my business was going nowhere without an online platform. Starting an online platform from scratch is a lot of work with little return, at least in the beginning. Nevertheless, in today’s digital market, it’s exactly what I had to do. It’s also exactly what many first time authors need to do, and so I thought I’d share the process with you. Without further ado, here is my beginner’s guide to building an online platform: Claim your domain name. A domain name is how potential fans will find you on the web. You can choose from vi...

Direct Submissions: Traditional Publishing, No Agent Required

A guest post by Jennifer Bort Yacovissi. It’s hard to overstate the changes to the publishing landscape over the last decade. The doors to the gates that regulated who got published have effectively been blown off their hinges, and authors are now awash in possible avenues to get their work out into world. For those trying to navigate their way through all the choices, the field seems to narrow to two primary options. On one end of the spectrum is self-publishing, where the author is in total control of the entire process, which can be both a joy and a nightmare. On the other end is the traditional two-step of finding an agent in order to find a publisher, in which even the first step can be a multi-year process. There is, however, a third, middle-ground, option, called direct submission. ...

Marketing a Book: Sean Biederman, The Concept Farm

  Today we have a special interview with Sean Biederman, Account Supervisor at The Concept Farm. His company creates the book trailers for James Patterson. Sean is here today to share his experience, thoughts, and advice on making successful book trailers, and on creating and defining a Brand. Enjoy! Website: www.conceptfarm.com Blog: www.freshideas365.com Twitter: @TheConceptFarm Facebook: The Concept Farm Based in New York City, The Concept Farm, a hybrid advertising agency, production company, digital development studio and entertainment development group is fueled by creativity, hard work, innovation, common sense, and love. Established by advertising, marketing and branding industry veterans in 1999, The Concept Farm specializes in multi-platform brand content creation for leadin...

Selling eBooks in a Global Marketplace

Modern settlers are not trudging through endless fields, or scaling virgin peaks, or building houses from materials hewn entirely by their own hands. There is no wagon train filled with pioneer men and women, babes in arms, being jostled about for weeks or months on end, in a desperate quest for new horizons. No longer are there patches of land in America free for the taking, if only you will plant your roots in the soil, and raise your family, your crops, and your hopes inside its boundaries. Today, the word “boundaries” refers to the limits of your computer processing speed, or how many bars you can get on your cell phone from the comfort of your couch, or how much space remains on your eight gigabyte memory card. The internet has become the portal to the future; product branding has bec...

Doers And Wimps

As part of my (painfully) slow going exploration of Facebook, I recently posted a poll on my author page. I figured I would get a feel for how the poll feature works, collect some usable information, compare that information to my publishing plan, and tweet about the whole thing. According to the weekly statistics email I received from Facebook yesterday, 153 people clicked into the poll. Two responded.  (Sigh.)  Everyone has to start somewhere. For example, for years, right up until the time I launched my first business, I thought archeologists were insane. What were they thinking digging in the dirt all day under the hot sun with bugs clinging to their sweaty skin? For weeks, months, even a year they focus on a tiny space, trying to understand everything that small patch of ground has to...

Starting a Blog: Oh, Daddy!

Twelve weeks ago, I self-published my first short story collection, Love + Family.  I was downright giddy seeing my words, my characters, my happy endings right there on the screen of my very own Kindle. It was tough to tuck that euphoria aside and to settle myself back into business mode, but I had to do it. The journey was only beginning. This past spring, when I was developed my publishing plan, I decided to first launch Love + Family on Amazon before turning my efforts to establishing a website.  I’m glad I waited.  Seeing my own work in an e-book renewed my confidence in this long, uncertain path. With my domain name in hand, I was ready to take the next important step forward.  All I needed was a web designer, a hosting company, and—based on the quotes I received—some more money in m...

Marketing a Novel: Single And Looking

Dating. Ah yes, that powerful, ageless word. These days, friends, relatives, neighbors, even co-workers might send a link to a Facebook page, or a blog, or networking group, or dating site, with the wonderful goal of helping the unattached among us connect with others who are also single and looking. Imagine for a moment that eHarmony or JDate or Match offered singles the opportunity to post reviews after going on dates with other members.  If you were considering setting up a date of your own, would those reviews influence your decision of whether or not to make contact? Of course they would. For example: “This person was running really late but in the end I didn’t mind because the conversation made me laugh all the way to the “best of luck to you” farewell at my c...