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Authors, You Need A Blog!

On Sundays, I carve out a few hours to focus on the work-related items that continuously inhabit the bottom rows of my to-do list. These items play a role within my overall marketing plan, but are not time sensitive. Most of the tasks fall into the “fun” category, which, for me, almost always involves outreach and communication. This week, I chose to visit the websites and blogs of my Twitter community members. Easily, 75% of these tweeps are directly related…

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Good-bye, Facebook. I’m Hitting The Road!

I’ve pinned down what it is that bothers me most about Facebook, and it's this: the lack of context. As a novelist, I work to build a reader’s interest one layer at a time, using a combination of actions (story) and context (backstory). Indeed, context frames every event and every character that finds its way onto an author’s page. It can be slow going, building that framework, but I think of the process as being along the same lines as…

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Blog Posts: How Old is Too Old?

After an unexpected project, one that took nearly nine months to bring to completion, I am back to doing what I love: writing, blogging, and building. A painfully large backlog of blog posts, book plots, and marketing ideas are raining down on my brain like meteorites from an explosion on Planet Creative. I’m racing to catch all these twinkling ideas before they disappear into orbit. It’s fun. And maybe a little frustrating. Right now, I’m still in sorting mode, trying…

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TLC, Twitter, and (Very) Smart Marketing

Back in October, on the season premiere night of Long Island Medium, TLC decided to try a new marketing strategy, one involving Twitter.  A few days before the big event, I happened to catch the promos, and they advertised two things: -          a live commentary from Theresa Caputo during the premiere’s commercial breaks (it’s her show) -          a chance to win free readings from Theresa through a live Twitter contest being held during the show’s premiere. Thanks to the magic…

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Writing: The Importance of Word Choice in Translation

For those of you who are fans of Star Trek (or, like me, grew up with a brother who loved all things science fiction), have you ever fantasized about having communication tools like the ones Captain Kirk and his crew had?I have, and I find myself doing it all the more lately.Why? Social media.Daily, the Internet provides readers and writers with the opportunity to connect with new people involved in the book world, and to interact with speakers of many…

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A Writer’s Joy: Meeting a New Fan

Even as an adult I sometimes feel as if I am back in high school. Usually, this is a good feeling (I loved high school), if a little bit bizarre, considering that I’ve long since left my school days behind and moved into the working world.But, as I’ve come to understand, life is a series of overlapping cycles, of beginnings and endings, and what’s old is often new again.For example, deciding to write professionally, choosing Novelist as my new career…

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Klout, Kred, and Social Media Scoring

When I first learned about Klout, I thought the idea of providing a scoring system for social media users was smart. I still do. While I don’t regularly check my score, I have found the information useful as a general road map for reinforcing weak areas in my social media communications.The highest score I am aware of receiving on Klout is a 57, which occurred late last spring. Over the summer, the score went up and down like a rollercoaster…

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Klout, Kred, and Social Media Scoring

When I first learned about Klout, I thought the idea of providing a scoring system for social media users was smart. I still do. While I don’t regularly check my score, I have found the information useful as a general road map for reinforcing weak areas in my social media communications.The highest score I am aware of receiving on Klout is a 57, which occurred late last spring. Over the summer, the score went up and down like a rollercoaster…

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Twitter, My Darling

A year ago, I knew nothing about you, Twitter. And now you are the darling of my social media world.At first I was a little scared of you. Your reputation is one of unpredictable power, and I was worried, quite reasonably, that I would be lost in your endless seas.And then there are those hash tags – your courtiers – proving to us, time and again, the reach of your reign.“The other kids are doing it” is a phrase that…

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Author Interview: Carl Purdon

Bio: Carl Purdon lives in Pontotoc, Mississippi with his wife and two of their four children. Pontotoc is halfway between Tupelo, which is the birthplace of Elvis, and Oxford, which was the home of William Faulkner. Since he can’t sing, he writes. Since he’s not an expert on anything in particular, he writes fiction. In February he released his debut novel, The Night Train, and has been pinching himself ever since. Website: http://carlpurdon.com Blog: http://carlpurdon.com Twitter ID: @CarlPurdon Facebook: http://www.facebook.com/carl.purdon…

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